Jay-Z will headline the Super Bowl halftime show on February 14, 2027, at SoFi Stadium in Inglewood, California, marking a major milestone for the hip-hop star who has helped shape the NFL’s entertainment programming for years.

The NFL, Apple Music and Roc Nation announced the news on Monday, confirming that Jay-Z will take center stage at one of America’s most-watched cultural events. The announcement follows days of speculation about the rapper’s involvement.

Jay-Z, whose real name is Shawn Carter, has played a significant role in Super Bowl entertainment since Roc Nation partnered with the NFL in 2019. The company advises on and helps produce the league’s musical performances.

The upcoming show will also carry personal significance for the artist, coming after celebrations marking the 30th anniversary of his debut album, Reasonable Doubt. His career includes multiple Grammy Awards and influential albums such as The Blueprint and The Black Album.

The selection highlights hip-hop’s continued influence on mainstream American entertainment and places one of the genre’s most prominent figures at the center of a global sporting spectacle.

Roc Nation will executive-produce the performance, with Hamish Hamilton directing. Further details about guest performers and the set list have not yet been announced.